DEOPROCE Names Actor Park Jin-young as Global Brand Model
Creatrip Team
a month ago
DEOPROCE, a functional skincare brand, announced actor Park Jin-young (former GOT7 member) as its global brand model. Cited for his global fanbase and sincere image, Park will front campaigns under the brand slogan “Real Science, Real Results.” DEOPROCE emphasizes its “Skintist (Skin+Scientist)” philosophy, combining optimal ingredients and formulas based on scientific mechanisms. The first global campaign will focus on an advanced sun-care lineup: the ‘UV Defense PDRN Sun Cream’—containing 99% high-purity rose PDRN to block UV and help restore irritated skin barrier within an hour—and the ‘BlueFeather Tone-up Sunscreen,’ which provides strong UV protection plus blue light (emitted from electronic devices) defense. DEOPROCE has begun domestic retail expansion via Olive Young (a major Korean health & beauty platform) and plans to leverage consumer insights from 45 countries to promote its science-based skincare globally with Park Jin-young.
