The Born Korea launches 1st anniversary 'Win-Win' committee, pledges KRW 43.5 billion support to franchisees
Creatrip Team
a month ago
The Born Korea (더본코리아) marked the first anniversary of its Win-Win Committee, announcing about KRW 43.5 billion (approx. USD 33M) in franchisee support after year-long consultations. Key measures include cutting delivery-based running royalties by 50%, converting fixed annual royalties to monthly payments, and lowering annual fixed fees by year. The company also completed 128 of 130 suggested improvements from brand meetings, and implemented initiatives such as an OMS card payment system for owner orders, improved B2B delivery platform terms, rent-by-card payment options, unified brand discount events, outdoor ads, shop-in-shop development, and resuming YouTube marketing. The Born Korea plans to add six more brand councils to strengthen communication between headquarters and franchise owners and set up joint decision-making for external issues. CEO Baek Jong-won emphasized continued support and collaboration to help stores not only survive but grow. (OMS: order management system)
