Dong-A Pharm has launched PHYTERA, a daily wellness brand (파이테라) combining 'Phy' (plant) and 'Thera' (therapy) that offers convenient superfood solutions for busy consumers. The initial lineup includes four products: PHYTERA Okra+Cabbage+Sambaekcho syrup (a concentrated liquid using locally grown herbs), PHYTERA Bilberry powder (Italian bilberry extract blended with blueberry, haskap berry, and elderberry, providing 25 mg anthocyanins per stick and a cool-melt powder texture), and two PHYTERA Curcumin sticks (200 mg water-soluble curcumin using liposome technology, formulated with piperine [black pepper extract] to enhance bioavailability; available in original and mango flavors). Dong-A says the range emphasizes natural ingredient characteristics and easy daily use, and the company plans to expand the superfood lineup to meet diverse health needs.
