“Alexa, What Is a Record?” — A Museum’s Maze of Information
Creatrip Team
a month ago
Seoul Museum of Art Archive presents “To Alexa,” a themed show that questions the value of records and information in the digital age. Referencing both the ancient Library of Alexandria and Amazon’s Alexa, the exhibition (running through July 26) maps how humans sort and control vast data today. Gallery spaces are organized like email—‘Sent’ for historical documents and perception, ‘Inbox’ for accumulated data and alternative records. Works by eight artists include Sung Neung-kyung’s reconstructed newspaper photo collage “Site 6” (1978–1981), which stitches press images and editorial marks into a single map, and No Song-hee’s “Drift Draft” (2026), which repeatedly scans and prints a flower postcard to show how originals degrade through data cycles. Park Ji-ho’s “One to Ten” (2026) uses a drawing machine and algorithms to dissect AI image production. The show is less about spectacle and more about slowing viewers down—inviting them to navigate the museum’s organized maze and become active information seekers amid five decades of information overload.
