Jeju Tourism Association Boosts Promotional Efforts to Attract Visitors
Creatrip Team
a year ago
The Jeju Tourism Association is ramping up promotional efforts to revitalize the island's tourism industry. The strategy involves targeting different demographics, such as the MZ generation (a term referring to Millennials and Generation Z) and housewives, with customized marketing campaigns. One key event is the upcoming "2025 Now, Trip to Jeju" promotion, lasting from March 28 to April 6, which offers significant discounts on access to over 240 attractions and free city tour bus rides. Additionally, there are unique events like a 'stamp tour' where visitors can win flight tickets by visiting filming locations of the popular Netflix drama 'Poksak Sokassuda' (Jeju dialect meaning "I'm completely into it"). Social media engagement activities like sharing reviews about local businesses also offer chances to win souvenirs. The association will conduct a mobile survey to gather insights on tourist satisfaction and future marketing tactics. Participation in major lifestyle fairs and collaboration with popular destinations like the Yeoju Premium Outlets are part of the promotional activities. The association aims to continue supporting domestic tourism and educational tours to Jeju.
