Parasol Trend: Office Workers Embrace Sun Umbrellas at Lunch
Creatrip Team
a month ago
In Seoul office districts like Gwanghwamun and Yeouido, male and young professionals are increasingly carrying parasols (yangsan, sun umbrellas) during lunch breaks to block heat and UV rays. Brands report surging demand: LF expanded production by 25%, other labels multiplied styles and saw sales jump up to 480% year-on-year for some models. Manufacturers target men and younger buyers with plain black/navy colors, lightweight carbon frames, and automatic open/close features. Consumer tests show high UV-blocking performance (about 97–99.9% for tested sun umbrellas), supporting the shift from sun cream and shade-seeking to using parasols as a practical summer essential rather than a gendered accessory. The trend reflects broader behavior change among office workers who use parasols for commutes, lunch walks, and outdoor errands to avoid strong sunlight.
