How Spain Bundled Major and Regional Airports to Attract Airlines
Creatrip Team
a month ago
Spain’s airport operator AENA boosted regional tourism and airport revenue by packaging route deals and commercial contracts across major and smaller airports. Airlines were offered “package incentives” that linked guaranteed slots at Madrid/Barcelona with simultaneous service to less profitable regional and island airports, plus landing-fee rebates tied to passenger performance and multi-year route agreements (3–5 years) to encourage long-term investment. Retail and F&B contracts were awarded by clusters rather than per-airport, preventing big brands from only taking major hubs; lower rents and temporarily reduced minimum revenue guarantees for regional airports further encouraged bidders. AENA also mandates allocation of 15–20% (up to 25–30% in some cities) of commercial space to local brands, evaluated on use of local ingredients, unique regional products, and local hiring, with additional incentives for locals. The approach transformed cities like Bilbao and Malaga into major tourist gateways, increased international routes, and improved passenger satisfaction by offering distinct local experiences in airport marketplaces (e.g., Andalusia Market with olive oil, wine, jamón).
