Korean Brands Launch Summer Capsule and Resort Collections, Plus Outdoor Gear
Creatrip Team
a month ago
Several Korean labels unveiled new summer offerings: Amorepacific’s beauty brand Hera released a limited summer capsule called “Marvelous Romance,” featuring marble-textured packaging and eight makeup items including Sensual Nude Gloss, Airy Powder Primer, and liquid blushes; it first appeared on KakaoTalk Gifts and will sell in limited quantities on major online channels from July 1. LF’s golf brand Hazzys Golf introduced its first resort-themed “Royal Resort Collection” for spring–summer, using tropical graphics and plant-based Sorona (plant-derived fiber) yarn across 12 pieces like polo and hybrid tees and knit vests. Outdoor brands also updated summer gear: K2 launched three “sand-shoe” (샌동화: sandal + sneaker) models combining sandal breathability with hiking stability and an X-GRIP rubber outsole for wet rocks, and The North Face released adult and children’s Stormer raincoats with 2.5-layer waterproof material, seam sealing and reflective details for safety in monsoon and sudden downpours.
