Outdoor Brands Push ‘Cooling Setups’ for Long, Hot Summers
Creatrip Team
a month ago
As summer temperatures persist, Korean outdoor brands (e.g., Nepa, The North Face, K2, Eider) are promoting coordinated “cooling setups” — matched shirts, pants, skirts, and vests made with cooling fabrics and seersucker textures — to combine comfort and easy styling. These sets use contact-cooling materials, high-stretch fabrics, and airy weaves (like seersucker) to prevent clinging and keep wearers comfortable. Lines include polos, shirting, shorts, skirts, bucket hats and even kids’ options for family looks. Brands emphasize that cooling wear has shifted from pure function to a summer fashion category that reduces outfit decision-making while offering versatile, stylish options for travel, work, and leisure.
