Sierra Designs to Showcase Upgraded Gear at ISPO Shanghai as It Targets Global Markets
Creatrip Team
a month ago
Sierra Designs, the U.S. mountain outdoor brand operated by Highlight Brands, will make its first official overseas exhibition appearance at 2026 ISPO Shanghai from July 3–5 to expand ties with local buyers and distributors ahead of a planned China launch. The booth will visually reflect the brand’s mountain identity and feature several product debuts: an upgraded 2026 FW version of its signature lightweight down 'Half Dome' jacket (named after Half Dome in Yosemite National Park), the new 'Half Dome Mojo Ultra-Light Goose Down Hooded Jacket' using 1,000 fill-power down and an advanced Dridown™ treatment that bonds metal nano-particles to down clusters for better moisture control, plus titanium lining for improved heat reflection. Sierra Designs will also unveil its first hiking shoe, the 'Muir Hike' (inspired by the John Muir Trail), designed for long-distance trail support and comfort, and an updated 'Flex Capacitor Plus' backpack with roll-top expandability, titanium-alloy frame, ventilation, and ROBIC nylon for greater durability. The company aims to use ISPO Shanghai — a major Asia–Pacific sports and outdoor trade show — to gauge market response and strengthen its position across Asia.
