Lotte Hotel & Resort has introduced a premium kimchi subscription service from its online shop, delivering hotel-made kimchi to customers’ homes on a chosen schedule. The service offers four package sizes—9kg, 4kg, 1.2kg and a two-pack set allowing choices among spicy cabbage kimchi, white kimchi (baek-kimchi), and cubed radish kimchi (kkakdugi)—with plans to expand into seasonal varieties. Subscribers receive tiered benefits: members in Classic and Silver tiers get extra discounts from the second delivery, and every three deliveries qualify for either a 5,000 won shop coupon or a gift of five 80g packs of Lotte Hotel stir-fried kimchi. Additional perks include reward points and event gifts—first 20 sign-ups get a kimchi stew (kimchi-jjigae) set after three deliveries, and new members receive 500 welcome points. Orders, schedule changes, and skips can be managed online up to two days before delivery. Lotte Hotel says the service aims to make its chefs’ premium flavors more accessible and to expand lifestyle-focused offerings.
