Seoul Tourism Foundation’s visitseoul English site is running “Seoul Summer Match: Discover Your Vibe” from June 26 to July 10, an online balance-game style quiz for foreigners and foreign residents to create tailored Seoul trip plans. Participants choose between paired options (for example, hiking Bukhansan vs. Han River water sports; strolling Gyeongbokgung vs. exploring Euljiro’s night alleys) and receive a personalized “Seoul travel persona” with recommended routes, public transit tips, and links to editor-picked itineraries on the site. Prize draws include noise-cancelling headphones, instant cameras, and Amazon gift cards; winners are announced July 20 and prizes mailed from July 27. The campaign aims to engage travelers who prefer bespoke experiences across Seoul’s urban nature, culture and 24-hour night tourism.
