Jipyeong Brewery Launches Refreshed 'Pyeongsaeng Makgeolli' with a Milder Taste
Creatrip Team
a year ago
Jipyeong Brewery has announced the launch of the revamped 'Pyeongsaeng Makgeolli'. This Korean rice wine drink now offers a milder and less sweet flavor. The brewery adjusted the fermentation process to enhance the natural taste of rice, achieving a balanced flavor. The packaging design has also been simplified, incorporating recyclable transparent materials and featuring the brewery's logo and distinctive artwork. The aim was to create a smoother and lighter drinking experience while maintaining the brand's long-standing brewing philosophy.
