Now In Korea

APR CEO Kim Byung-hoon First Korean Beauty Leader to Speak at BoF Global Beauty Forum

Creatrip Team

a month ago

Kim Byung-hoon, CEO of APR, will become the first leader of a Korean beauty company to speak at the BoF (Business of Fashion) Global Beauty Forum in Napa Valley, California. Sharing the stage with heads of global brands like Estée Lauder and Sephora, Kim will present a solo session on APR’s global growth strategy and the international spread of K-beauty (Korean beauty). Industry observers see his appearance as a symbolic sign of K-beauty’s rising global stature.

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