Hyungji I&C Sees 41% H1 Online Sales Growth; Omnifashion Strategy Paying Off
Creatrip Team
a month ago
Hyungji I&C reported a 41% increase in online sales and a 108% rise in site visitors in H1 as its 'omnifashion' strategy—leveraging offline brand trust to boost online channels—delivered strong results. The company created a VC-style team to quickly respond to consumer trends and expanded online-exclusive products to attract new customers. Premium menswear brand BON grew online sales 73%, helped by demand for value-priced department-store quality items and synergy with shirt brand Yejak. Women's label Carrisnote saw online sales jump 182%, driven by loyal customers aged 30+ and strengthened online offerings. Hyungji plans to launch a new brand, Boldini, in September and will emphasize content commerce and live commerce to enhance customer experience, targeting 2.5 billion KRW in first-year sales and 10 billion KRW within three years. The company aims to solidify a growth structure for both domestic and global competitiveness.
