JINRO’s Toad Goes K-POP: Limited Edition in 21 Countries
Creatrip Team
a month ago
HiteJinro will roll out a K-POP-themed limited edition of its JINRO mascot, the toad, on summer-only labels for its popular green grape liqueur (Cheongpodo Eisl) across 21 countries starting late June. The packaging features two vibrant designs (Green and Pink) reimagining the toad as a K-POP star, plus collectible goods like toad figurines and microphone-shaped bottles. A global, consumer-driven promotion includes a “message challenge” using letters printed under bottle caps. The campaign aims to boost JINRO’s trendy image and global brand recognition by tapping into K-POP and Korean pop culture (K-culture).
