29CM, a notable select shop, has launched the 'Beautiful Move' content featuring New Balance's Spring/Summer 2025 collection. This original interview series highlights stories of women challenging themselves, and it aligns with the increased interest from female consumers in sports and exercise. The latest edition in the series showcases the story of Jo Min-seon, a casino dealer and mother, who finds personal growth and balance through running. Alongside the interviews, 29CM offers an exclusive showcase of New Balance's latest running collection until next month, featuring popular items like the Purecell SC Trainer v3 and Fresh Foam X 1080 V14 running shoes. The collection also includes new colors and apparel, with perks like free returns and gifts for purchases over 100,000 KRW (Korean Won).