Beanpole captures Seoul's classic charm with Hunter and Daria Song collaborations
Creatrip Team
a month ago
Beanpole, Samsung C&T’s classic-casual brand, launched spring/summer collaborations themed 'Seoul Classic.' With British premium weatherwear brand Hunter, Beanpole released an 'any-weather, any-wear' line featuring lightweight nylon, cotton-poly blends and seersucker: packable windbreakers, striped rugby tees, short-sleeve check shirts, and Seoul-themed graphic tees. Hunter rain boots were updated with Beanpole’s signature herringbone check (헤릿체크) lining, plus rain ponchos, branded caps, and water-resistant bags. A pop-up began in Seongsu-dong and will travel to locations including Lotte World Mall and major department stores. Beanpole also teamed with illustrator Daria Song (송지혜) for a whimsical "bicycle trip with the wind" collection inspired by Seoul’s mix of tradition, city and nature along the Han River. The range includes graphic shirts, knit tops, dresses, cycling-friendly accessories (mats, cooler bags), striped canvas baskets and scarves. Beanpole Golf added Seoul flora and fauna–motivated pieces and practical golf accessories. The expanded collaborations aim to broaden customer touchpoints and reinterpret each brand’s heritage into a "progressed classic" reflecting Seoul lifestyle.
