APR's AprilSkin Lip Tint Gains Traction on Major Japanese E‑commerce Platforms
Creatrip Team
a month ago
APR's beauty brand AprilSkin has expanded sales of its lip product, 'Hero All Day Plumping Tint,' across major Japanese e‑commerce channels like Qoo10. Launched in November 2025, over 80% of global sales through May 2026 came from Japan. The tint reached 4th in Qoo10's beauty category rankings in April and ranked highly during Qoo10's large 'Mega Point' promotion, signaling rising brand recognition and consumer preference in a competitive K‑beauty market. The product uses a 'tissue off' application method (wipe-off technique) to boost color longevity and evenness, and contains moisturizing ingredients such as vitamin E, hyaluronic acid, and jojoba seed oil; it has also passed low‑irritation testing. AprilSkin plans to leverage this success to strengthen its color cosmetics lineup in Japan and expand its product portfolio based on local demand.
