Light Looks, Bold Accents: CJ OnStyle Sees Jewelry Orders Jump 118%
Creatrip Team
a month ago
As this summer’s heat encourages lighter clothing, accessories like jewelry and hats are surging in popularity on CJ OnStyle. Between June 1–21, jewelry orders rose 118% year‑on‑year, while hats and headscarves (두건) increased 114%, outpacing overall fashion growth. Necklaces led the surge with a 439% jump; Italian "Vicenza jewelry" (비첸자 주얼리) alone topped 800 million KRW in necklace sales during the period. Personalized pieces, such as Miss Green’s "Triple Row Necklace," sold out within 20 minutes of a launch broadcast. Colorful patterned fashion socks grew 104%, scarves used for temperature control and layering rose 89%, and tote bags climbed 161% as consumers add statement accessories to simple summer outfits.
