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Binggrae Aims for Global Expansion with Plant-Based Melona in Europe

Creatrip Team

a year ago

Jeon Chang-won, CEO of Binggrae, emphasized success in exporting plant-based Melona (a popular Korean ice cream known for its melon flavor) to Europe, which has traditionally been a difficult market for food exports due to non-tariff barriers. This effort has led to a tripling of sales in Europe for the product. Binggrae's focus on international markets comes as domestic sales slow and the company seeks to increase its global footprint in the food industry.

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