GrainOn Signs Exclusive Deal for Italian Premium Vinegar Casa Verdi, Picks Girl Group RESCENE as Model
Creatrip Team
a month ago
Health-food brand GrainOn has signed an exclusive domestic contract with Italian premium vinegar maker Casa Verdi and named global girl group RESCENE as its official advertising models. Targeting the growing trend of health-conscious and gourmet consumers, GrainOn will introduce Casa Verdi—an Italian brand with a 70-year tradition—into the Korean market to strengthen its premium vinegar lineup. Casa Verdi uses traditional fermentation techniques; its signature red wine vinegar is naturally fermented using whole grapes (including skins and seeds) and contains acetic acid and polyphenols. RESCENE, a five-member girl group known for a fresh and sophisticated image, was chosen to align with Casa Verdi’s healthy, stylish brand identity, and GrainOn plans marketing activities promoting healthy eating and lifestyles with the group.
