Chicken Chains Gear Up for Korea vs South Africa as World Cup Boosts Morning Demand
Creatrip Team
a month ago
Major Korean chicken franchises including BBQ, bhc, and Kyochon are starting earlier and running app promotions to meet strong demand during the 2026 FIFA World Cup. Despite weekday morning match times, fan support after Korea’s opening win has driven heavy orders and early openings—some stores began frying chicken as early as 6:30 a.m. BBQ moved app ordering to 8:00 a.m., many outlets opened early for the Mexico match, and bhc and Kyochon also prepared special discounts and flexible franchise hours. Sales during the Mexico game jumped several-fold at many locations, and the industry expects continued demand if Korea reaches the round of 32. (Kyochon: a popular Korean fried chicken brand)
