“A Moment When 50 Million Feel United”: Cass Leads World Cup Cheers
Creatrip Team
a month ago
Cass, the beer brand from OB Beer and an official sponsor of FIFA World Cup 2026 and partner of the South Korea national team, is expanding fan experiences across Korea during the tournament. The company opened Cass viewing pubs in Seoul neighborhoods (Euljiro, Seongsu, Itaewon) and other cities, hosting group watch parties where fans gather around large screens to cheer together. Interactive AI-driven events include the “WIDE CUP,” which analyzes fans’ cheering expressions to reward the widest mouths with cans of Cass Zero, and social media campaigns that give products to users who post cheering clips. Cass also used FIFA’s new hydration break to run a “Cass Zero refill time” QR-code promotion, which drew about 7,000 participants during the Korea vs. Czech Republic group match. A pop-up fan base camp near Gangnam Station offers in-person experiences and viewing parties through June 25. OB Beer says the goal is to create shared moments under the campaign message “a moment when 50 million feel united.” (Cass: a popular South Korean beer brand; Cass Zero: its non-alcohol or low-calorie variant; Gangnam: a major district in Seoul.)
