Lotte Asahi to Launch New Zealand Vodka Cruiser Highball in Korea on July 1
Creatrip Team
a month ago
Lotte Asahi Liquor will introduce the New Zealand RTD (ready-to-drink) brand "Vodka Cruiser Highball" in South Korea on July 1. The product uses vodka made by triple distillation and comes in grape and watermelon flavors, packaged in 420ml cans to meet demand for larger-size drinks. The line distinguishes itself from the brand’s wine-based RTDs by emphasizing a vodka base and uses color-coded packaging with fruit illustrations to help consumers identify flavors. Lotte Asahi plans digital and on- and offline marketing for the launch. (RTD: ready-to-drink)
