Lotte ON Opens 'Jipbapsang;jeom' Food Market Linking Producers to Home Tables
Creatrip Team
a month ago
Lotte ON, the e-commerce arm of Lotte Shopping, launched a new food specialty section called 'Jipbapsang;jeom' (literally 'home meal table; store') showcasing fresh regional produce and stories from producers. Customers can view origin and producer information for each item. The curated selection emphasizes seasonal ingredients and local specialties, and all items qualify for free delivery. To mark the opening, Lotte ON offers daily limited 'day deals' and weekday 'trial specials'—products under 10,000 won—to help small vendors reach online customers. Early offerings include frozen wild red sea bream, regional kimchi varieties, marinated octopus, traditional rice cakes, and other local specialties. The platform aims to expand partnerships with producers and continue discovering seasonal foods to enrich customers' home dining experiences.
