LOOPLOOP Expands Beyond Swimwear with Summer Pop-Up at Lotte Department Store
Creatrip Team
a month ago
LOOPLOOP, a swimwear brand led by a Paris-born creative director, is running a summer pop-up at Lotte Department Store’s 9th-floor Kinetic Ground until the 25th. The event highlights the brand’s shift from functional swimwear to lifestyle fashion, featuring everyday apparel, a kids line, and collaborative pieces with popular IPs like Betty Boop and ‘Maru-neun Gangjwi’ (Maru the dog). The pop-up targets trend-conscious 20s–30s consumers in a K-fashion focused space and includes Instagram-friendly touches such as pink-toned fitting rooms designed for photo sharing. LOOPLOOP says the pop-up aims to broaden its design range and solidify its identity as a lifestyle brand while continuing to present fresh seasonal lineups to domestic and global customers.
