LADOR Accelerates Global Push with BTS Jimin in New 'Perfume Hair Treatment' Campaign
Creatrip Team
a month ago
High-performance hair care brand LADOR unveiled a new campaign starring BTS member Jimin to promote its Perfume Hair Treatment line, aiming to boost its global expansion. The main film, released after teaser clips, emphasizes the relationship between treatment and care time with the message “long-lasting results after waiting.” Visual motifs like Polaroid-style photos and a pendulum clock dramatize time, while Jimin’s chic presence adds cinematic flair. The launch expands LADOR’s signature scent (Angel Muguet) — previously popular in the Perfume Hair Oil — into a shampoo and treatment. The treatment features a dense, low–molecular protein formula that adheres to damaged cuticles for deep nourishment and a proprietary “3-layer scent coating” that preserves fragrance over time. The new line launched exclusively on Olive Young’s online store with introductory discounts and free mini sizes. LADOR says the campaign and product innovations aim to solve hair concerns and reinforce its position as a global K-beauty leader.
