Hyundai’s Jang Jaehun Tours Europe to Counter Chinese EV Incursion
Creatrip Team
a month ago
Hyundai Motor Group executive Jang Jaehun toured Europe to shore up sales channels as Chinese automakers expand rapidly in the region. He inspected Kia’s European operations and visited major German dealerships, including the Braas Group, to strengthen relationships with local dealers — key influencers in European car purchases. Chinese brands like BYD and others have boosted market share by offering strong price-performance, while legacy automakers’ shares have slipped despite modest sales growth. Hyundai is responding by producing affordable, region-specific EVs in Europe and launching small models such as Kia’s EV2 and Hyundai’s upcoming Ioniq 3 to compete on value and volume. (Le Mans — a famous endurance race)
