BTS Concerts Drive Big Boost in Busan Tourism and Local Spending
Creatrip Team
a month ago
BTS’s World Tour stop in Busan in early June triggered a sharp rise in foreign visitor spending and extended tourism beyond Seoul. Payment data show foreign spending in Busan rose 242% year‑on‑year during concert week, with the neighborhood around the stadium (Yeonje-gu) up about 16 times. Increased purchases spread across major shopping areas including Haeundae and the traditional Jagalchi/International Market. Flight and train bookings to Busan surged (Gimhae Airport bookings +163%, train +45%), average visitor stay was 5.7 days, and activity bookings (city tours, yacht tours) jumped 56.6%. Nationwide, non‑Seoul accommodation bookings doubled compared with last year, signaling a shift to “stay‑based travel” where fans combine concerts with local food, culture and leisure. Industry analysts say this represents a structural change in Korea inbound tourism, with K‑content driving regional economic benefits and prompting investment in local payment infrastructure.
