Travel and Daily Life Blur: Summer Fashion Trend Is 'Multi-use'
Creatrip Team
a month ago
As overseas travel rebounds, Korean consumers favor practical summer pieces that work both on vacation and at home. SHEIN search data in May show strong increases in swimsuits, bikinis, jelly shoes (젤리슈즈: jelly-style plastic sandals), shorts, camisoles (나시), dresses and pajamas, reflecting demand for items usable beyond specific resorts. Shoppers are choosing slim-fit tees, shirred blouses and cardigan sets that highlight the body and layer well from late spring into early summer. Notably, pajamas searches rose as travelers consider lodging comfort and photo opportunities, so vacation packing now includes both resortwear and sleepwear. The industry sees a shift toward functional, versatile styles that extend wearability after trips.
