WAYDN and Muhammad Ali Collaboration Pop-up Store Concludes Successfully
Creatrip Team
a month ago
Premium gymwear brand WAYDN, operated by GTS Global, wrapped up a successful pop-up store celebrating its collaboration collection with boxing legend Muhammad Ali. Held from June 5–18 at Starfield Suwon, the event restaged the sold-out WAYDN x Ali lineup and offered various offline experiences. The collection, themed “RISE ON YOUR RING,” translates Ali’s fighting spirit into modern sportswear and is split into a retro casual ‘Floters Line’ and a performance-focused ‘Stingers Line.’ Actor-artist Yuk Jun-seo (ambassador) and fitness influencer Jo Soo-hyun visited to support the campaign. WAYDN said the pop-up helped convey the brand’s values and promised more offline projects ahead.
