Samsonite Celebrates 115th Anniversary with 'New Streamlite' Pop-up Exhibition
Creatrip Team
a year ago
Lifestyle brand Samsonite is celebrating its 115th anniversary with a pop-up exhibition at a restaurant in Seoul's Gangnam district. Running until April 9th, the exhibition focuses on the launch of the new 'New Streamlite' series, which is a modern interpretation of the bestselling 1940s Streamlite train travel-inspired luggage. The exhibition includes immersive experiences such as an AI-generated welcoming message from Samsonite's founder and a photo zone mimicking premium train compartments. It highlights collaboration between different industries like fashion and dining to offer visitors a unique travel-like experience. A social media event with hashtags and gift offerings is also part of the exhibition.
