'Beer, Perfect as It Is' — Lotte Chilsung's Cloud Ads Highlight Purity
Creatrip Team
a month ago
Lotte Chilsung Beverage launched a simple, attention-grabbing ad for Cloud beer during the North American World Cup with the slogan “Beer, perfect as it is.” The spot features actor Lee Junhoek (이준혁) drinking a glass in one go and a line emphasizing purity over mixing—underscoring Cloud’s commitment to beer’s original quality and flavor. Cloud positions itself as a premium all-malt (All-Malt) beer made from 100% wort fermentation and malt, using an Original gravity brewing method that avoids diluting the ferment to preserve depth and richness—a technique common in premium German, British and Nordic beers. Since its 2014 debut, Cloud has refreshed its recipe to match changing tastes, most recently rebalancing sweetness and bitterness for improved drinkability while keeping a full-bodied profile. The brand also offers variants including a low-calorie non-alcoholic option, Cloud Non-Alcoholic, and Cloud Crush, an oat (Oat) fresh light beer. Lotte Chilsung says it will continue active marketing to promote Cloud’s distinct appeal.
