SJ Group Implements AI Solution 'Mark AI' for IP Protection
Creatrip Team
a year ago
SJ Group has announced the success of their partnership with AI-based IP solution company, Markvision, to protect brand IPs like 'Kangol' and 'Helen Kaminski'. Since implementing 'Mark AI' in 2021, SJ Group has addressed over 134,776 cases of counterfeit and unauthorized sales, valued at approximately 415 billion Korean won. This AI solution has not only reduced labor costs but also decreased malicious seller activities. With the growing popularity of 'K-fashion', counterfeit sales had surged, but thanks to 'Mark AI', these issues are declining. In 2024, SJ Group even invested in Markvision, emphasizing their commitment to AI and its role in brand protection and business efficiency.
