Golf Apparel Brand Chooses Opposite Strategy Amidst Industry Slowdown
Creatrip Team
a year ago
In the context of a slowing golf apparel market due to economic uncertainties, some brands are reducing costs, especially in sponsoring athletes. However, some brands like WideAngle are taking an opposite approach, enhancing their athlete marketing to boost brand competitiveness. WideAngle, for instance, introduced the 'IM PRO Collection' based on pro golfer Im Sung-jae's feedback, which gained popularity. They have expanded their sponsorships with KLPGA golfers to strengthen brand identity. Other brands like Piretti are also reinforcing their premium positioning through exclusive sponsorships. Newcomers like Eco Golf Apparel formed 'Team ECCO' to launch performance-tested products, while others like Renoma Golf and Volvik Apparel are expanding athlete collaborations. These strategies aim to enhance performance image and brand competitiveness through innovative collaborations with professional golfers.
