Olive Young Launches 'Ol-Young New' Hub for New Beauty Products
Creatrip Team
a month ago
CJ Olive Young launched 'Ol-Young New' (올영신상), a dedicated section on its app that curates newly released beauty and wellness products, with a focus on supporting emerging K-beauty brands. The space features about 300 items released in the past three months ('New Rewind'), a 'New Product Calendar' for upcoming launches and promotions, and a discounted pre-order corner called 'Carefully Sourced Funding' for indie brand releases. During a soft-launch (June 8–17), products featured there saw a 35% sales increase versus the previous month. Olive Young will hold a monthly 'Ol-Young New Week' promotion in the fourth week, starting June 22 this month with four brands participating. The initiative aims to help consumers discover trends early and provide marketing exposure to growing K-beauty and wellness brands.
