Arocell Sponsors 'Where's Wally Run in Seoul' with On-site Skincare Trials
Creatrip Team
a month ago
Arocell, a bio-beauty brand from FICC, will sponsor the ‘Where’s Wally (월리) Run in Seoul’ on May 21 at Yeouido Park, joining a colorful 5km and 10km event hosted by Universal Studios where participants dress as the popular character Wally (월리). Arocell will run on-site promotions including product sampling of its Mela TXA line: mini Mela TXA sun serum giveaways for SNS followers, a KakaoTalk channel-based roulette for mask-pack prizes, and a test zone where visitors can try the Mela TXA Mask and Mela TXA Sun Serum. The Mela TXA Mask is a 43g high‑potency gel mask designed for a 72‑hour cycle to address deep pigmentation with ingredients like Picotonic™ and an 8 glow‑revive complex; the Mela TXA Sun Serum is an SPF50+/PA++++ functional sun care product praised by athletes and beauty creators for its non‑whitening, lightweight feel. Arocell aims to expand sports marketing—already working with a national track coach and pro teams—to reach growing outdoor and running audiences and highlight sun protection and skin care during active lifestyles.
