Weekday World Cup Spurs ‘Office Cheers’ — Chicken Orders Surge
Creatrip Team
a month ago
As South Korea prepared for its 10 a.m. match against Mexico in the 2026 CONCACAF World Cup, weekday work routines have reshaped fan behavior into ‘office cheering’ events. After an unexpected boost in demand following the first-game win over Czechia, companies in institutional catering and restaurants turned lunchtime and meeting rooms into viewing spaces. Cafeteria operators (구내식당) offered pickup special menus and installed large screens for group viewing at hundreds of business sites. Major chicken chains moved to earlier order windows and took group reservations near office districts; delivery and takeout orders surged. Restaurants marketed Mexico-themed dishes and promos. Industry data showed huge morning increases in orders—chicken orders rose 875.8% during the earlier Czech match—especially in office-heavy areas like Gwanghwamun, Yeouido, and Euljiro. The shift from late-night “chimaek” (chicken and beer) gatherings to daytime office-based watching has become a new consumption pattern tied to the time zone of the tournament.
