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Lotte's New Burger Sells 450,000 Units in a Week

Creatrip Team

a year ago

Lotte's burger chain, Lotteria, has sold approximately 450,000 units of its new 'Napoli Mafia Mozzarella Burger' within a week of its release. This burger combines the popular 'Mozzarella in the Burger' with recipes from Chef Kwon Seong-joon, a winner of the hit Netflix cooking competition show 'Paik's Spirit: Kitchen Wars'. Over the weekend alone, sales hit 10 billion won, with 78% of purchases made by those in their 20s and 30s. LotteGRS attributes the success to its innovative menu development and customer engagement strategy.

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