K-food craze opens doors for South Korean franchises in Japan
Creatrip Team
a year ago
Several major South Korean food franchises, like Mom's Touch and Hollys, are entering the Japanese market, driven by the popularity of K-food among the young Japanese demographic, mainly those in their 20s and 30s. Japan, historically resistant to foreign brands, is seeing increased interest in Korean cuisine due to the 'K-culture boom'. This trend, led by the younger generation fascinated by K-dramas and K-pop, is reducing barriers for Korean franchises. While the Japanese market offers opportunities, it requires strategic adaptation due to its unique consumer preferences and high competition from local artisan businesses.
