IU's concert, held last year at the Seoul World Cup Stadium where she became the first female singer to attract 100,000 spectators, is now being released as a movie titled 'IU Concert: The Winning'. The film will be exclusively shown at CGV starting on the 24th, featuring hit songs from IU’s mini-album as well as her past popular tracks. The movie will utilize advanced technologies such as ScreenX, 4DX, and IMAX, with a special focus on the 4-sided ScreenX technology that includes the ceiling to give viewers an immersive concert-like experience. Special events such as stage greetings by IU will take place at CGV locations. Previously, IU's concert film 'The Golden Hour' drew 87,000 viewers when released in IMAX format.
