Spring Forward: Fashion Industry Unveils New Running Shoes
Creatrip Team
a year ago
With the arrival of spring, outdoor running enthusiasm, especially among the MZ generation (a term representing Millennials and Generation Z), is surging. This has prompted sports brands in South Korea to release a wave of new running shoe models. As of now, the running shoe market in South Korea is valued at approximately 1 trillion won, accounting for 25% of the overall athletic shoe market. In response to the growing demand, brands like New Balance, Nike, Adidas, Puma, Reebok, and Diadora are unveiling innovative designs and functional running shoes, while also hosting events (pop-up stores, running events) to connect with consumers. This trend is driven by the MZ generation's preference for comfortable yet stylish footwear, reshaping the shoe market trends. Global market projections indicate significant growth as well, anticipated to reach $144.5 billion by 2032.
