Now In Korea

Shinsegae Duty-Free Expands Exclusive K-Fashion Brand Offerings

Creatrip Team

a year ago

Shinsegae Duty-Free, located in Myeongdong, is expanding its exclusive offerings of Korean fashion brands to boost global competitiveness. The Myeongdong store recently introduced popular brands like MAVENMUSE and BBC EARTH for the first time, specializing in sustainable and trendy fashion. They also launched WHO.A.U, favored by Southeast Asian tourists for its casual and sporty designs. Shinsegae aims to provide differentiated shopping experiences with a focus on finding trendy and unique brands.

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