Global Sports Brands Target South Korean Running Market Amid Popularity Boom
Creatrip Team
a year ago
Amid growing popularity of running culture in South Korea, global sports brands like Puma, Nike, and New Balance are intensifying their focus on the country. The running craze, particularly among the 20s and 30s age group, has led to a notable market expansion, with the running shoe market estimated to reach over 1 trillion won ($845 million) last year. Brands are engaging with consumers through running events and strategic initiatives like Puma's technology-driven campaigns in Seoul. Nike's '2025 After Dark Tour' will feature events in Seoul, showcasing South Korea's rising importance as a strategic market hub. This trend reflects an increase in running as a social activity and the emergence of travel dedicated to running events—known as 'run trips.'
