Global Sports Brands Expand in Korea's Booming Running Shoe Market
Creatrip Team
a year ago
Despite economic downturns, global sports brands are intensifying their efforts to capture the growing running shoe market in South Korea, fueled by the popularization of running culture among young 20s and 30s. The running shoe market in Korea is estimated to have reached 1 trillion won. Brands like Puma, Nike, and New Balance are actively engaging with Korean consumers through pop-up stores, running events, and promotional exchanges. The burgeoning interest in running has also led to foreign travel trends centered on running activities, reflecting the rise of a lively running culture in Korea.
