Baek Jong-won Apologizes for Mislabeling Ingredients as Korean
Creatrip Team
a year ago
Baek Jong-won, the widely recognized figure in Korea’s culinary world and the head of The Born Korea, recently apologized for mislabeling foreign ingredients as Korean in his company's products. This mislabeling led to legal investigations, damaging the company’s reputation and stock value. Baek’s public apology stated a deep sense of responsibility, further tarnished by expensive product pricing controversies. As The Born Korea explores mergers and acquisitions (M&A), the company hopes to regain stability amidst its dependency on Baek's individual brand and image.
