Travel Agencies Shift to Domestic, Premium and Stay-Focused Tours as Airfares Rise
Creatrip Team
10 days ago
High international fuel surcharges and government tourism promotion have pushed Koreans to favor domestic travel. Major agencies (Hana Tour, Modetour, Yellow Balloon, Chamtteuthan Travel and others) are expanding region-specific, experience-driven and premium stay products: festival and history tours, island (e.g., Ulleungdo, Jeju) and small-city getaways, DMZ and culinary routes. Promotions include ‘high-class domestic’ packages with 5-star hanok stays, business-class-like perks, private itineraries, and themed island campaigns. The government’s ‘Year of Island Visits’ and travel subsidies also boost demand. Operators add multi-day stay formats, local food experiences, guided small-group trips, and simplified booking for foreign visitors. The trend targets nature, wellness, local culture and gastronomy to differentiate domestic offerings.
