The K-pet Fair SETEC, the largest pet expo in Korea, was held from March 14th to 16th in Gangnam, Seoul. The event featured a wide range of experiences and events for pets and their owners, aiming to be a 'festival ground' beyond just a marketplace for pet products. Visitors could enjoy trying out new pet foods, snacks, and toys at the experience booths, along with exclusive discounts. Various programs, such as consultations with pet behavior experts, photo zones, social media events, and adoption campaigns, were offered, drawing much anticipation from participants. Experts have hailed the K-pet Fair as a new cultural space promoting digital transformation in the pet industry while facilitating interaction between pets and owners.
