Retailers in South Korea are adopting a 'reverse shrinkflation' strategy, increasing product volumes without raising prices to appeal to cost-conscious consumers. This trend is particularly prominent in convenience stores like GS25, which has increased the weight of certain products without changing their prices. Large retailers like Emart have also lowered prices for promotions to counter inflation pressures on consumers. This strategy contrasts with the previous 'shrinkflation' trend, where companies reduced product sizes to maintain profitability amid rising costs. The government has imposed fines on companies not disclosing changes in product sizes, reflecting growing consumer dissatisfaction with such practices.
